Optimizely Gold Partner

We’ve been an official Optimizely partner since 2010 and recognised as Gold Partner since 2020, testament to our team’s experience and high standards.


One of the largest certified Optimizely teams in the UK

We pride ourselves on having one of the largest certified development teams in the UK and are highly experienced with Optimizely’s Cloud based offering (Digital Experience Platform) including the full suite of Optimizely products - CMS, Commerce, Find, Campaign and Insight.


years experience working with Optimizely


Optimizely websites launched


Certified Optimizely developers


Optimizely Most Valued Professional


Optimizely support model

dotcentric awarded Best B2C Buying Experience

We're delighted to announce that we've been awarded Best B2C Buying Experience (EMEA) at the Optimizer Awards '21 for our re-design and implementation of The Wine Society ecommerce platform.

Read more

dotcentric awarded Optimizely Commerce Partner of the Year 2021 in the UK/IE

We are delighted to announce that dotcentric have been awarded the Commerce Partner of the Year in this years Opticon 21 Partner Awards, a category that recognises Optimizely partners that have successfully implemented data-driven digital commerce solutions that resulted in sustained ecommerce growth for our clients.

Read more

A UK based Optimizely Gold Partner

dotcentric's journey to becoming recognised as one of the most experienced and competent Optimizely partners in the UK started in 2010. Successful implementations for the likes of The Lawn Tennis Association and the Nursing & Midwifery Council saw us recognised as a Silver partner in 2015.

Our continued investment into the Optimizely platform, the training and growth of our team, and several further high-profile implemenatations for the likes of the Solicitors Regulation Authority and Hearing Dogs for Deaf People resulted in our work being recognised as a finalist in the 2019 Episerver 'Best Lead Generation & Nurturing' Award and ourselves as an Optimizely Gold Partner in 2020.

Powerful, feature-rich Content Management

Optimizely's Best-in-class CMS provides pre-built tools to create content using a range of layouts and drag-and-drop functionality, manage media & assets and improve collaboration between teams using Content approvals and workflows.

Optimizely CMS also provides the capabilities for marketers to build compelling content experiences through powerful A/B testing functionality, AI content personalisation and recommendations, measureable using insights, metrics and analytics.

Drive increased sales with Optimizely Commerce

Optimizely's Commerce Cloud offers the most complete suite of tools for marketers and merchandisers including Content Management, Search, Personalisation, A/B Testing, Analytics and Marketing Automation in one cloud based platform.

Optimizely's cloud offering delivers elastic scalability, super high speed, robust security, and a managed service with expert support. All built on the Microsoft Azure cloud computing platform.

Automate Personalised digital experiences

Leverage AI-powered content and product recommendations to deliver personalised experiences to each visitor based on their unique interests and in-session intent.

Optimizely's powerful tools and pre-built dashboards enable marketers and merchandisers to segment visitors based on insights and analytics, display most-relevant content or products and optimise the users digital experience.


Cost savings and business benefits of the Optimizely DXP

Optimizely recently commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and demonstrate the potential financial impact of adopting a DXP.

The results are in – customers who implement Optimizely's DXP can expect a 370% ROI in 3 years + will pay back their investment in 8 months.

Download the full study

Gartner recognition for the fourth consecutive year!

Optimizely has been named a leader in the 2021 annual Gartner Magic Quadrant report. This is Optimizely's (previously Episerver) fourth year of recognition in the report with the platform sitting within the top 3 digital experience platforms in the market.

Get the 2021 Gartner report


24/7 Optimizely support

dotcentric can help protect and monitor your business critical Optimizely platform with our 24/7 SLA-backed support.

Learn more
  • Approaching dotcentric completely changed our idea of what we needed as they were able to think outside the box and present us with a solution that solved our problem.
    Muhammed Parkar - Digital Communications Manager, NMC
  • dotcentric did a fantastic job of redesigning our ecommerce event websites. We have had positive feedback both internally and externally, and are extremely happy with the outcome of this project.
    Aggie Hau - Digital Product Lead, LTA
  • dotcentric delivered a range of outstanding digital work, from complete website design and build to urgent digital marketing assets. The team have an exceptional can do attitude and are diligent project managers.
    Charlie Hunter-Schyff - Head of Planning and Insights, Telefonica
  • I have found the knowledge, expertise, guidance and support offered to me to be of the highest standard. dotcentric have shown an aptitude to fully understand our business and the markets in which we operate.
    Andy Parton - Global Digital Marketing Manager, Avery Weigh Tronix

Meet our Optimizely experts

CEO & Founder
Alastair Higgs

Alastair has been helping organisations build outstanding digital experiences on enterprise-level platforms such as Optimizely for over 15 years. He is recognised as an Optimizely expert and spent 4+ years delivering the official Optimizely developer training throughout the UK.

Technical Lead & Optimizely MVP
Jacob Pretorius

Jacob is an Optimizely MVP serving on the Subject Matter Expert committee – helping set the standard of the Optimizely certification exams. He has worked with clients such as Electrolux Group, The Jockey Club and INEOS Group leading teams to deliver award-winning work. He started his career in-house at Optimizely itself.

Operations Director
Adam Boulahlib

Adam has over 10 years’ experience delivering award winning Optimizely solutions for a wide range of organisations. Clients who have benefited from his in-depth knowledge and expertise include Northern Ireland Assembly, The Nursing & Midwifery Council, The Solicitors Regulation Authority and Karndean.

25 years of the Internet with Optimizely

Optimizely (previously Episerver) recently celebrated its 25th birthday. Take a trip down memory lane and find out how Episerver has aligned its platform to support current trends, from the Information Age to the Experience Age.

Our Optimizely success stories

Re-designing a healthcare regulator's website on the Optimizely platform

The Nursing & Midwifery Council (NMC) is the independent professional regulatory body for nurses and midwives in the UK. It helps protect patients and the public by setting standards of education, training and conduct. 

We won a public sector tender to re-design their flagship website and re-develop the solution on lastest version of Optimizely (previously Episerver).

view case study

Helping a leader in weighing solutions get the most from personalisation

Avery Weigh Tronix is a global organisation producing a broad range of high-quality industrial products and weighing systems.

Avery approached us to help re-develop their web estate to make improvements to their existing CMS on the Optimizely platform and to develop personalisation features that would align with their marketing content stategy.

view case study

Increasing ticket conversions with an improved customer journey

The LTA's major events are pivotal to the summer season of tennis and are warm-up tournaments to the biggest Grand Slam of the year, Wimbledon. During peak times when tickets are on sale the LTA’s event pages get a significant amount of traffic.

Based on customer feedback and analytic data it had become evident there were a number of issues with the current experience. The LTA wanted to address these issues to improve user journeys and increase conversions to their third party ticketing website providers.

view case study

Interested in working together?

To learn more about working with us, talk directly with Alastair on 0203 8876616 or email al@dotcentric.co.uk.