Delivering digital

We’ll help you reimagine your digital world and drive business performance through strategy, user research and best-in-class technology platforms.

Who we are

Established in 2010, we’re an award winning London based digital agency helping organisations grow by delivering outstanding customer experiences.

Over the last 10 years we’ve established ourselves as a leading user research, enterprise CMS and commerce agency providing strategy, experience design and .net development and support services.

As an Optimizely Gold Partner we are trusted to deliver personalised experiences at scale on the Optimizely platform.

View our work

Working with you

Our project management style and agile methodology allows us to work quickly and collaboratively with you right from the start.

Whatever stage in your digital journey or transformation project we can add value by helping you to make informed decisions based on your business goals. 

We like to develop long term relationships with our clients and with a 95% retention rate we are confident we can exceed your expectations and create a valued partnership. 

View our services

Key personnel

CEO & Founder
Alastair Higgs

Alastair has been helping organisations build outstanding digital experiences on enterprise-level platforms such as Optimizely for over 15 years. He is recognised as an Optimizely expert and spent 4+ years delivering the official Optimizely developer training throughout the UK.
Creative & UX Director
Will Grounds

Will has over 10 years’ experience leading user research and experience design projects to help organisations deliver better designed products and services. Select clients he has worked with include The Economist, The Lawn Tennis Association, The Royal Society of Chemistry and The Wine Society.
Operations Director
Adam Boulahlib

Adam has over 10 years’ experience delivering award winning Optimizely solutions for a wide range of organisations. Clients who have benefited from his in-depth knowledge and expertise include Northern Ireland Assembly, The Nursing & Midwifery Council, The Solicitors Regulation Authority and Karndean.

Who we work with

  • Approaching dotcentric completely changed our idea of what we needed as they were able to think outside the box and present us with a solution that solved our problem.
    Muhammed Parkar - Digital Communications Manager, NMC
  • dotcentric did a fantastic job of redesigning our ecommerce event websites. We have had positive feedback both internally and externally, and are extremely happy with the outcome of this project.
    Aggie Hau - Digital Product Lead, LTA
  • dotcentric delivered a range of outstanding digital work, from complete website design and build to urgent digital marketing assets. The team have an exceptional can do attitude and are diligent project managers.
    Charlie Hunter-Schyff - Head of Planning and Insights, Telefonica
  • I have found the knowledge, expertise, guidance and support offered to me to be of the highest standard. dotcentric have shown an aptitude to fully understand our business and the markets in which we operate.
    Andy Parton - Global Digital Marketing Manager, Avery Weigh Tronix

Interested in working together?

To learn more about working with us, talk directly with Alastair on 0203 8876616 or email