Helping a leader in weighing solutions get the most from personalisation


increase in page views per session


increase in average visitor time on site


decrease in bounce rates


Avery Weigh-Tronix




6 months

Services provided

Project management

Optimizely CMS development

Optimizely Personalisation

Integration of Web API services

Business challenge

Avery Weigh Tronix is a global organisation producing a broad range of high-quality industrial products and weighing systems.

Avery approached us to help re-develop their web estate to make improvements to their existing CMS on the Episerver platform and to develop personalisation features that would align with their marketing content stategy.

The existing web estate also integrated with historical business systems that used legacy software. As part of the re-development Avery wanted to streamline these integration points to use the latest technologies, while developing a stable, scalable and robust solution for future development.

Our approach

Avery's primary goal was to deliver an engaging experience to their customers, serving them with localised content that varied from region to region. To achieve this, we recommended using a combination of Episerver’s Languages and Visitor Groups  functionality.

Episerver Languages provides access to a single interface for managing multiple languages and regions. This would enable Avery to create content and store it in one central location while giving them the ability to share it among several languages/regions and allowing for amendments to individual languages and pages if required.

We also helped Avery change the way they connected and presented data from their internal business systems. Working closely with Avery's internal development teams, we created a new Web API services layer that returned customised data directly to the website (a service also available to other internal systems). 

Lastly, to help improve the user experience we also integrated a revised responsive design.


Avery can now seamlessly reach target audiences across geographic regions, with tailored content helping them to expand into new markets and offer localised customer experiences.

The new Web API services are now providing customers access to more data, in faster response times while helping audiences engage with more content across the web estate.

Average visitor times have increased by 45 seconds while the average number of page views per session have increased from 3.51 to 7.13 – a healthy +3.62 increase. Moreover, because of the new content structures put in place, there has been an overall decrease in bounce rate from 46.31% to 5.51% (-40.8%).

Following the site’s launch, our relationship with Avery has grown. We continue to help Avery support the ever-changing expectations of their customers and business.

  • I have found the knowledge, expertise, guidance and support offered to me to be of the highest standard. dotcentric have shown an aptitude to fully understand our business, the markets in which we operate and the requirements of the website which has enabled them to deliver a first class service to Avery Weigh-Tronix. I would have no hesitation in recommending their services.
    Andy Parton, Global Digital Marketing Manager, Avery Weigh Tronix

 Services provided

  • Project management
  • Episerver CMS development
  • Episerver Personalisation
  • Integration of Web API services