User research & experience design

Our user research and experience design services produce result-focused digital solutions that delight users and achieve stand out business results.


Delivering value through user-centred design

By placing your customers at the centre of your project we’ll help you create experiences that transform your business and create competitive advantage. We do this by uncovering user needs and validating ideas through iterative testing.

Uncover user needs

We use user research to uncover and validate user needs in relation to your product or service.

Through a range of activities including field studies, interviews and usability testing we are able to quickly build up a picture of user needs and pain points with your existing product or service. We then analyse our findings and play back our insights to help digital and product teams make more informed decisions about which experiences and features will add the most business value.

Validate with certainty

We can help you validate with certainty by testing prototypes with customers and prospects. The results help guide which features to build and what to leave on the table – you’ll save time during development and have greater clarity on what it will take to deliver a delightful user experience.

We also have access to all the latest user experience reports from the world’s leading authority on UX, Neilson Norman to help guide design thinking.

Deliver delightful experiences

Our design and front-end teams work hand in hand to make sure we deliver responsive design solutions that are accessible and fast loading. We sweat the details to deliver experiences that are not only beautiful but add the most business value.

We are experienced meeting WCAG 2.1 accessibility standards and are equally at home developing single-page applications with frameworks like React or Vue.js.

Move faster with design systems

If you find yourself designing and building the same things over and over again, then you’re costing your organisation time and money. Our design systems and pattern libraries can help your teams move faster with more consistency when operating with a common design language.

We’ll help you build a design system that works for your organisation, delivering the most value to the teams that will be using it on a day-to day basis.

  • Approaching dotcentric completely changed our idea of what we needed as they were able to think outside the box and present us with a solution that solved our problem.
    Muhammed Parkar - Digital Communications Manager, NMC
  • dotcentric did a fantastic job of redesigning our ecommerce event websites. We have had positive feedback both internally and externally, and are extremely happy with the outcome of this project.
    Aggie Hau - Digital Product Lead, LTA
  • dotcentric delivered a range of outstanding digital work, from complete website design and build to urgent digital marketing assets. The team have an exceptional can do attitude and are diligent project managers.
    Charlie Hunter-Schyff - Head of Planning and Insights, Telefonica
  • I have found the knowledge, expertise, guidance and support offered to me to be of the highest standard. dotcentric have shown an aptitude to fully understand our business and the markets in which we operate.
    Andy Parton - Global Digital Marketing Manager, Avery Weigh Tronix

Experience design success stories

Designing an easy-to-use digital register for consumers & legal professionals

The Solicitors Regulation Authority (SRA) were due to publish a new digital register to provide the legal services market with an online validation tool for the people and firms it regulates. 

We were briefed by the SRA to undertake user research to validate a range of user needs for the service and to design an easy-to-use service given the purpose of their register and the data set they had available to publish.

View case study

Improving the user experience of an overseas registration process

We worked with the Nursing and Midwifery Council (NMC) to improve the online guidance for their new registration process for nurses and midwives who trained outside the EEA.

The NMC approached us to help them improve this user experience to ensure that prospective applicants, employers and recruiters fully understood the overseas registration process and requirements.

View case study

Using insight & personalisation to improve customer engagement

We worked with the Lawn Tennis Association (LTA) to re-design their flagship website landing pages and navigation to improve engagement and conversions.

The LTA tasked us with improving engagement based on feedback from customers and analytic data collected over the past year. We were asked to review their existing insight and provide direction on how to enhance customer engagement.

View case study

Talk to Will about the value of user-centred design

To learn more about experience design, talk to our UX Director Will on 0203 8650705 or email