NN/g UX slogans provide a useful design resource

At dotcentric we get to see first hand that when we deliver digital products and services that truly meet user needs our clients also see the benefits – increased customer acquisition, decreased support costs and longer-term loyalty of existing customers. We therefore strongly believe that great design is about creating experiences that support user needs and our approach to user-centred design has been heavily influenced by the research of the Nielsen Norman Group (NN/g).

As the world leader in research-based user experience, NN/g share insights and evidence-based research that we often utilise in our design process. While our projects involve our own qualitative user research programmes, our teams will often share the guiding principles of NN/g and its UX slogans, which clearly explain how to avoid common design oversights.

Marketing, product and engineering teams can use these easy to follow, short videos that highlight the value of user experience, each from a unique perspective.

We have decided to share the top six UX slogans from NN/g, which you can watch below. We hope you find them as useful as we do.

UX slogan #1: You are not the user

UX slogan #2: Keep it simple

UX slogan #3: You can't impose joy

UX slogan #4: Communication not decoration

UX slogan #5: Brevity = Brilliance

UX slogan #6: "Why" beats "What" in UX

To watch all NN/g's UX slogan videos visit the NN/g website.

If you would like to learn how growing the UX design maturity within your organisation will increase customer acquisition, decrease support costs and drive customer loyalty, please don't hesitate to get in touch.