Five key insights from the release of Umbraco Commerce
Published July 19, 2023 by Ravi Motha – Developer & Umbraco Community MVP
Umbraco recently unveiled its latest offering, Umbraco Commerce. This release follows closely on the heels of Umbraco's acquisition of Outfield Digital, a renowned UK digital agency responsible for developing the Vendr ecommerce platform and Konstrukt back-office user interface software.
We took a close look at the new product to find out more about its potential and value.
1. Familiar feel
Umbraco and Umbraco Commerce both utilise a common technology stack, which includes frameworks like ASP.NET, C#, and Microsoft SQL Server. This shared foundation allows developers, editors and retailers who are already familiar with Umbraco to quickly grasp the concepts and patterns used in Umbraco Commerce.
By leveraging the same underlying architecture, Umbraco Commerce follows similar principles and conventions as Umbraco CMS. This results in a cohesive and familiar experience for those who have previously worked with Umbraco.
2. Composable DXP
Umbraco commerce gives customers the freedom to select the best out of the box solution and customise it to fit within the Umbraco framework.
Umbraco Commerce provides a high level of flexibility and customisation options and allows you to tailor your online store to meet your specific business requirements. You have full control over the design, layout, and functionality of your e-commerce website, enabling you to create a unique and personalised shopping experience for your customers.
3. An integrated product
Umbraco Commerce offers robust reporting capabilities, enabling businesses to gather valuable insights into their e-commerce operations. The reporting feature provides comprehensive data on sales, customer behaviour, product performance, and marketing campaigns. This data can be analysed to make informed decisions, optimise strategies, and identify areas for improvement. By having access to accurate and up-to-date reports, businesses can effectively track their performance and drive growth.
Umbraco Commerce excels in supporting businesses that operate in multiple markets or geographical regions. It provides a flexible framework to manage multiple websites, languages, and currencies within a single platform. This feature is particularly useful for businesses with international operations or those targeting diverse customer segments.
With Umbraco Commerce, you can easily create and manage localised content, pricing, and product catalogues for different markets. This ensures a tailored and seamless experience for customers across various regions, ultimately enhancing customer satisfaction and boosting conversions.
4. Third party integrations
Umbraco Commerce offers a wide range of third-party integrations, enabling you to extend the functionality of your online store. It integrates seamlessly with popular payment gateways, shipping providers, marketing tools, and other essential e-commerce services. This allows you to leverage existing systems and tools, streamlining your operations and enhancing the overall customer experience.
With licensing fixed at £169 monthly or £2,028 yearly, the price seems reasonable. Due to its flexibility, scalability and user-friendly interface with a familiar content editing experience, making it easier for non-technical users to update and manage their e-commerce site, we think it offers great value for money.
On top of that, its robust e-commerce features that support multi-currency, multi-language, and multi-store capabilities, along with vast integration capabilities and active community and support, make it a brilliant product that can empower businesses to effectively manage their e-commerce operations, drive growth, and provide exceptional customer experiences.
It's important to note that the value of Umbraco Commerce can vary depending on your specific business requirements and circumstances.
Nevertheless, built by one of the top contributors to Umbraco, Matt Brailsford, this solution allows businesses to choose the best features and tailor them precisely to their specific requirements.
With its open-source nature, Umbraco Commerce provides a solid foundation for building robust online stores while benefiting from a vibrant community of developers. Its user-friendly interface, extensive documentation, and continuous support make it an excellent choice for businesses seeking a scalable and adaptable e-commerce solution.