Helping the world’s greatest brands get closer to their customers

We worked with Telefonica's global advertising team to create an online presence to highlight their mobile advertising solutions across Europe and Latin America.

Business challenge

Telefonica offers a broad range of mobile advertising products and services to B2B customers across the globe. There was a growing need from a global advertising team to provide a stronger awareness and understanding of their mobile advertising solutions online. The team required a comprehensive solution that would assist their country sales teams to drive both global and local leads, helping to connect prospects across a range of markets in both Europe and Latin America.

The team was also keen to promote their success stories and campaigns in a more consistent way and share their thought leadership and best practice knowledge within the industry.

Responsive website design for Telefonican

Approach

We worked closely with the major stakeholders within the business to understand their unique set of products and advertising solutions in the context of their different markets. We then began wireframing solutions that would complement their current sales process and marketing needs and helped them map out their content requirements.

The result was a set of multilingual branded websites designed to drive a much stronger awareness and understanding of Telefonica’s business and products and promote their case studies and thought leadership in a more consistent and accessible way.

Our solution launched in time for an important LATM conference with the website used as an essential part of Telefonica’s marketing and sales strategy.

Example collateral produced for Telefonica
We provided Telefonica with an integrated solution including offline collateral to promote their products and solutions.

Outcome

Our multilingual online solution provides Telefonica’s global advertising team with a web platform for their local country teams to use in sales and marketing initiatives. Feedback from Telefonica has been very positive with numerous leads secured through the marketing website.

Based on the success of the project and our working relationship with Telefonica, we were asked to create another online solution to promote their bulk solutions. Again, working closely with the principal stakeholders, we designed and built a website to meet the needs of their business in this unique market. We continue to support Telefonica with its ongoing initiatives.

  • “dotcentric delivered a range of outstanding digital work, from complete website build and design to urgent digital marketing assets. The team have an exceptional can do attitude and are diligent project managers.”
    —   Charlie Hunter-Schyff, Head of Planning and Insights, Telefonica Global Advertising
Bulk Solutions responsive website

Services provided

  • Wireframing
  • Prototyping
  • Visual design
  • Responsive design
  • CMS development
  • Ongoing support

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