Developing a digital product to promote tennis coaches across the UK

The Lawn Tennis Association (LTA) manage a professional membership programme for qualified coaches with the aim of delivering great on court experiences for participants at every level.

Business challenge

As the LTA’s Episerver support partner, we were approached to develop a new public facing tool to help members of the public to find and connect with the large number of accredited coaches that exist on their database.

While the LTA's website already provided an existing coach look up tool, it was clear launching a new tool would have numerous benefits. While an admin area for coaches to add and manage their information was launched late last year, this data was not being presented to the public.

The key goals were therefore to present an up to date directory of current LTA Accredited coaches, help improve the professional image of the coach workforce and increase confidence that safeguarding guidelines are being followed.

Lta - Find a coach website visuals


The LTA were keen to base the tool around the design and functionality of their existing ‘find a venue’ tool utilising google maps to show coaches nearest to a user’s location and the venues they are affiliated too.

We helped them to refine the solution they would offer and to make sure the tool provided a good user experience across a range of devices.

We were also keen to make performance improvements in terms of page speed and reduce the amount of calls to their CRM. We achieved this through use of caching, using intermediate data repositories and storing as much dynamic content in Episerver as possible.

LTA - Find a coach mobile and tablet screens
  • “Our revised ‘Find a Coach’ tool has received great feedback, both internally and externally. dotcentric’s knowledge and support throughout the course of project was a great help to our team.”
    —   Tom Bryant, Project Co-ordinator, LTA


The revised find a coach tool provides members of the public with an up to date directory of all LTA Accredited coaches in the UK. The ability for members of the public to easily browse, look up and connect with LTA coaches is a welcome addition to the NGB website.

The tool has been well received by both coaches and members of the public. Two months on from the re-launch the revised tool has experienced a 400% increase in traffic, when comparing the 6 weeks prior to the launch.

We continue to support the LTA’s digital vision with new features and functionality across their website.

 Services provided

  • Front-end development
  • AngularJS
  • Episerver CMS development

Take your first step to digital excellence.

Contact Us